Advertising should be viewed as an investment that should generate a return, rather than a fixed cost. Many businesses spend ...
1. Build credibility quickly Why should people buy from a new business? Your first challenge is to overcome their doubts by b...
As a small business owner, you’ll want to get positive returns on a limited marketing budget. It’s important to m...
Long-standing customers form the backbone of a strong, well-established business. Make it your mission to ensure that the vas...
If you want to grow your business, you’ll need a strategic plan – which should include how you’ll find new ...
The ideal promotion plan is one that results in clear steps you can put into action immediately. This means concentrating on ...
Coming up with new ideas for your business is essential for growth. And it’s exciting when you’ve got a new produ...
Two examples of this effective technique show you how you can set up your own focus groups. The concept of focus groups simpl...
A competitive advantage is something that you offer or have that the competitor does not. There must be some compelling reaso...